Marketing

Transitioning to healthcare holds the promise of portfolio expansion and new revenues for senior living, but new challenges will arise, too.

Senior living communities are showing move-in options “beautifully” during in-person tours, but their sales teams too often are weak at closing, extending the sales process longer than necessary, according...

Older adults are still looking to make a move into senior living, but sales teams are going to have to step up their game to prevent losing prospective residents, according to one industry expert.

A senior living provider is partnering with a virtual real estate platform to become the latest LTC organization to offer virtual reality tours of their facilities.

But this week, another great reason for residents to enter your community was revealed. And it’s nothing short of groundbreaking.

The process of selecting a senior living community can be both daunting and overwhelming. That’s why it’s so important to help prospective residents and their adult children both see and feel what...

Digital continues its ascent to importance in senior living — as a lead source and move-in source and tour generator, according to an expert.

Failure to conduct community outreach and mismanaged digital leads are leading senior living operators to miss out on increasing their move-ins, according to one industry expert.

No “silver bullet” exists to solve occupancy challenges, according to one senior living marketing firm. But pulling together all of the key components can lead to operator success.

A Florida memory care community has joined the ranks of senior living communities achieving 100% occupancy in the wake of the COVID-19 pandemic.